Privacy Policy

1. Introduction

Welcome to Don't Miss Birthdays ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application Don't Miss Birthdays (the "App"), available on the Apple App Store.

By downloading, installing, or using the App, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the App.

2. Information We Collect

2.1 User-Provided Data

The App allows you to create profiles for people whose birthdays and anniversaries you want to track. This data includes:

• Names: First and last names of the people you add
• Birth dates: Date of birth for each profile
• Marriage dates: Optional marriage/anniversary dates
• Gender: Optional gender information for statistics
• Photos: Optional profile photos you assign
• Notification preferences: Your chosen notification timing for each profile (day of, days before, weeks before, month before)

This information is stored locally on your device and, if you enable iCloud sync, in your personal iCloud account.

2.2 Information We Do NOT Collect

We want to be transparent about the data we do not collect:

• Your personal identifiers (your own name, email address, phone number)
• Account credentials (we do not require account creation)
• Location data
• Contact lists or address book data
• Browsing history or search queries
• Financial or payment information

3. How We Use Your Information

The information you provide is used solely for the following purposes:

• Core Functionality: To display birthday and anniversary countdowns, ages, and upcoming events.
• Notifications: To send local notifications reminding you of upcoming birthdays and anniversaries based on your preferences.
• Statistics: To calculate and display aggregate statistics (monthly events, gender breakdown, age ranges) entirely on-device.
• Cross-Device Sync: If enabled, to synchronize your profiles across your Apple devices via iCloud.

4. Data Storage and Security

4.1 Local Storage

All user data is stored locally on your device using Apple's secure data storage mechanisms. This data is protected by your device's security features, including encryption and passcode/biometric protection.

4.2 iCloud Storage

If you enable iCloud sync in your device settings, your profiles will be stored in your personal iCloud account. This synchronization is:

• Managed entirely by Apple's iCloud infrastructure
• Encrypted in transit and at rest
• Subject to Apple's Privacy Policy and security measures
• Accessible only through devices signed in to your Apple ID

We do not have access to your iCloud data. You can disable iCloud sync at any time in your device's Settings app.

4.3 Data Retention

Your data is retained on your device for as long as the App is installed. When you delete the App, all locally stored data is permanently removed. iCloud data can be managed through your iCloud settings.

5. Third-Party Services

5.1 Advertising (Google AdMob)

The App displays advertisements provided by Google AdMob. AdMob may collect and use certain data to serve personalized or non-personalized ads, including:

• Device information (device model, OS version)
• Advertising identifier (IDFA), subject to your App Tracking Transparency (ATT) choice
• General interaction data with ads

You can control ad personalization through the App Tracking Transparency prompt that appears when you first use the App. If you choose "Ask App Not to Track," AdMob will serve non-personalized ads only. You can change this setting at any time in iOS Settings > Privacy & Security > Tracking.

For more information, see Google's Privacy Policy.

5.2 Apple Services

The App integrates with the following Apple services:

• CloudKit (iCloud): Used for optional cross-device synchronization. Data is stored in your personal iCloud account.
• UserNotifications: Used to deliver local birthday and anniversary reminders. All notification scheduling occurs on-device.

6. App Tracking Transparency (ATT)

In compliance with Apple's App Tracking Transparency framework, we request your permission before allowing AdMob to access your device's advertising identifier (IDFA) for personalized advertising. You have full control:

• Allow Tracking: AdMob may use your IDFA to serve more relevant ads
• Ask App Not to Track: AdMob will serve non-personalized ads only

Your choice does not affect the App's functionality. All features work the same regardless of your tracking preference.

7. Data Sharing and Disclosure

We do not sell, trade, rent, or otherwise share your personal profile data with third parties. The only scenarios where data might be accessed by third parties:

• Google AdMob: As described above, AdMob may collect device-level data for advertising purposes, subject to your ATT consent.
• Apple Services: Apple may process data through its iCloud services according to Apple's Privacy Policy.
• Legal Requirements: We may be required to disclose information if required by law, though we note that we do not possess any user data on our servers to disclose.

8. Your Rights and Choices

8.1 Access and Control

You have complete control over your data:

• View Data: All your profiles are visible within the App.
• Edit Data: You can modify any profile at any time.
• Delete Data: You can delete individual profiles or all data through the App.
• Export Data: You can export all your profiles to JSON format for backup or portability.

8.2 Notification Permissions

You can manage notification access at any time through your device's Settings:

• Settings > Notifications > Don't Miss Birthdays
• Toggle notifications on or off, customize alert style, sounds, and badges

8.3 iCloud Sync

To disable iCloud synchronization:

• Settings > [Your Name] > iCloud > Apps Using iCloud > Don't Miss Birthdays > Toggle Off

8.4 Data Deletion

To completely remove all data:

• Delete all profiles within the App, or
• Delete the App from your device (this removes all local data)
• If iCloud sync was enabled, manage iCloud data through Settings > [Your Name] > iCloud > Manage Storage

9. Children's Privacy

The App is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. The profiles you create in the App are about other people (whose birthdays you track) and are stored only on your device and iCloud. If you are a parent or guardian and have concerns, please contact us.

10. International Users

The App is available worldwide through the Apple App Store. Since all profile data processing occurs locally on your device, there is no international transfer of personal data to our servers. iCloud data transfers are governed by Apple's policies and your iCloud settings.

10.1 European Users (GDPR)

For users in the European Economic Area (EEA), we note that:

• We process minimal data necessary for the App's functionality (data minimization principle)
• Processing is based on your consent (by using the App) and legitimate interests (providing the service)
• You have rights to access, rectify, erase, restrict processing, data portability, and object to processing
• Since data is stored locally, you exercise these rights directly through the App and device settings
• AdMob advertising is subject to your ATT consent choice

10.2 California Users (CCPA)

For California residents, we confirm that:

• We do not sell personal information
• We do not collect personal information as defined by CCPA beyond what is described in this policy
• You have the right to know, delete, and opt-out of the sale of personal information (though we do not sell data)

11. Security Measures

We implement appropriate technical measures to protect your information:

• All data is stored locally using Apple's secure storage APIs
• No profile data transmission to external servers (only AdMob receives device-level advertising data)
• iCloud data is encrypted by Apple in transit and at rest

However, no method of electronic storage is 100% secure. We encourage you to use device passcodes and biometric authentication to protect your device.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Updating the "Last updated" date at the top of this policy
• Posting the new Privacy Policy on this page
• For significant changes, providing notice through the App or App Store update notes

We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the App after any modifications indicates your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

• Email: support@dontmissbirthdays.com

We will respond to your inquiry within 30 days.

14. Consent

By using Don't Miss Birthdays, you consent to the collection and use of information as described in this Privacy Policy. If you do not agree to this policy, please do not use the App.